A way of easily testing your business is comparing your idea to similar businesses. Research into similar business ideas can be invaluable. This way you are not "in the dark". If an idea is working then there is a greater chance that your idea will success, however there is no point in persisting with an idea that has been tried and tested and has failed. However a business that has failed does not mean that the idea can be tested elsewhere. This is a reason why research in supply and demand is a good idea. Surveys etc can be carried out to analyze interest in your product.
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