We have formed a group consisting of individuals from various fields with different talents and skills in order to come up with a concept for a product or company as a means of providing us with an understanding of how to construct a new business from scratch. Our concept will be judged by tutors who will assess whether our idea is "watertight" and "solid" and has potential for becoming successful. The main challenge that we will be assessed on is the fact that we must make a profit, but we will be graded on the processes we went through.
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