Additional Roles & Awareness

Project Manager :

A project manager is a professional in the field of project management. They have the responsibility of planning, execution, and closing of any project. They are in charge of team coordination and communication through project organisation. They are accountable for accomplishing the stated project objectives. Key project management responsibilities include creating clear and attainable project objectives, building the project requirements, and managing the triple constraint for projects, which are cost, time, and quality. (Scope)

A project manager is often a client representative and has to determine and implement the exact needs of the client, based on knowledge of the firm they are representing. The ability to adapt to various internal procedures of the contracting party, and to form close links with the nominated representatives, is essential in ensuring that the key issues of cost, time quality and above all, client satisfaction, can be realised.

Marketing Manager:

A Marketing Manager is an individual who is responsible for focusing on the practicle application of marketing techniques and the management of a firm's marketing resources activities. Marketing Managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. The role of a marketing manager can vary significantly based on the size of the business, corporate culture, and industry context. Marketing managers must possess detailed. objective understanding of their own business and the market in which they operate. They should understand their customer base and the business's competitive position in the industry. This role occasionally overlaps with strategic planning/ market strategy.

Market Research Manager:

This role is responsible for carrying out research in order to collect the data required to perform accurate marketing analysis. This role can overlap with Marketing Management. Market research is conducted to acquire vital information. Collecting this research has several techniques and methods such as: -

• Qualitative Marketing Research, such as focus groups who provide information such as perceptions, opinions and attitudes toward a product. (Questionnaires & Surveys)
• Quantitative Marketing Research, such as facts and statistics.
• Experimental Techniques, such as test markets.
• Observational Techniques, such as ethnographic (on-site) observations.

Market Researchers may also design and oversee various environmental scanning and competitive intelligence processes to help identify trends and fads. This information will help to inform the company's marketing analysis.

Finance Manager:

A Finance Manager is responsible for managing the company's funds. Finance often includes saving money, lending money and borrowing money. A finance manager has to assess the concepts of time, money and risk and how they are interrelated. It also deals with how money is spent and budgeted. Financial managers oversee the preparation of financial reports, direct investment activities, and implement cash management strategies. This role can help to develop strategies and long-term goals of a business/ organisation. The position of a finance manager varies depending on the business. The various titles include, controller, treasurer or finance officer, credit manager, cash manager, and risk and insurance manager.